The Italian way of cultivating friendships

02. Sept. 2022

We Italians know how to live lightly and establish and maintain relationships with ease. So we’ve written down a few tips on how we cultivate friendships in southern Italy.

The art of hosting

We Italians have perfected the art of entertaining our guests and making them feel perfectly at home. We learn this from an early age. After all, in Italian families it is customary to enjoy meals together and to make more out of them than the mere consumption of food.

The time spent together becomes a wonderful break from everyday life where you can recharge your batteries and unwind. In this country, it often takes a long time before you take friends to meet your family. In Italy this is different. There, friends are treated like family and integrated right away. This is what makes the bonds so special, because friends truly become family. At Senza Parole you'll find the right wine for every moment to help you deepen your friendships and make you the perfect host.

Learning to appreciate all that is beautiful and good

In Italy, we have learned to take people as they are: with all their rough edges. When doing so, we focus on the good qualities of our counterpart and know how to appreciate them.

It brings much greater joy to live in the moment and enjoy the beautiful experiences together. The most important thing in life is to be happy and have a good time together with loved ones. It doesn't always have to be something spectacular. Toasting the end of the day together with a bottle of Vino Frizzante d’Italia is more than enough.

So if your friend is running late to meet you, try to take it the Italian way: sit back and use the time spent waiting to relax.

A close friendship is not to be taken for granted. It is important to cultivate it. This includes listening to one another, responding to the other person and, above all, taking time for each other. These characteristics are an integral part of our Italian way of life. Giving your wholehearted support and attention is the basic prerequisite for a southern Italian-style friendship. This is how bonds are formed that last a lifetime.

Cultivating friendships can look like this: asking how your friend is doing over a glass of Bianco Vino d’Italia, surprising him or her by showing up at the door with a bottle of Vino Frizzante d’Italia to celebrate the day, or taking advantage of the first summer holiday together for deep conversations over several glasses of Rosato Vino d’Italia. All these Senza Parole moments can be the beginning or the preservation of a wonderful friendship.